Brand Strategy
Your brand is the ethos of your organization. Strategizing it’s identity, position, and story supports the interpretation of your audience and how you’ll be positioned in the market.
Developing a strong brand is paramount to a successful business. I’ve supported this for early stage start ups, scaling ecommerce merchants, and world renown sports organizations.
Client—
Roche Martin is the global authority of Emotional Intelligence.
Project—
As leading strategist and account manager my role was to support Dr. Martyn Neuman’s team which defined their brand identity, positioning, messaging, and brand experience.
Through a series of brand workshops, I helped define the values of Roche Martin’s brand, visual communication strategy, tone of voice, and graphics.
Result—
A website and brand voice that’s evergreen and stands the test of time. Roche Martin has thrived since its’ inception with an uptick in its’ consumer base through a consistent and cohesive brand experience from its’ web presence to in-person speaking engagements.
Roche Martin
Client—
Pitch International is a global brand partnership and sponsorship agency focusing on winning sponsorship deals for world-leading sports leagues.
Project—
Strategize and manage the production of brand sponsorship materials for the World Cricket League, the Premier League (pictured), and LaLiga.
Result—
The initiation of extended sponsorship agreements for brands like Sandals, Virgin (pictured), and many others.
