Immersive Experiences
Throughout my career I’ve brought awe-inspiring experiences to life for brands like Asics, Manchester United, and many more.
Bringing brand experiences to life means transporting your audience to an alternative universe.
In this universe, sensory experiences shine brightest when complimented with a hospitable approach to telling your story.
When strategized correctly these experiences turn fans into communities, develop subcultures, and enhance brand loyalty.
Client—
Project—
My role as strategist and account manager was to produce an immersive experience supporting the product launch of Flyte Foam sneakers that would expand the reach of Asics consumers to both technical and lifestyle runners.
Result—
Using UK Landmark London Tower bridge as a makeshift runway and product knowledge zone.
Influencers and consumers were invited to try Flyte Foam sneakers while sprinting down the glass corridor/makeshift runway.
A gifmaker at the end of the corridor provided the impression that participants were flying
The event was livestreamed to over 65,000 viewers with hundreds of attendees which included leading UK social influencers and journalists.
Asics Flyte Foam
Client—
HCL Technologies in partnership with Manchester United
Project—
As strategist and account manager I produced an immersive fan experience for the APAC and EMEA region drawing awareness to the Manchester United mobile App powered by HCL Technologies.
Result—
Applying fan intelligence to an interactive experience where Manchester United players engaged in a Twitter livestream with fans from the APAC region.
1.1 billion Manchester United fans engaged with the livestream expanding awareness to the
4.8 Appstore rating
